22. 1999 – Sydney 2000

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Amir Bodenstein is an entrepreneur with expertise and experience in the building and food trades.

After completing a degree in economics and management, he and his wife studied entrepreneurship in Israel.

In 1993-94 he was a manager of Pioneer Concrete Israel and his wife worked as a restaurant manager. In 1995 he was appointed general manager of Dovlar Material Systems, an Israeli company supplying the building trade with special paint finishes and acoustic solutions.

In 1996 Bodenstein met Evost Primost, a draughtsman, an artist with skills in design, materials and colours, and an expert in paint finishes.

In 1998, seeing business opportunities in Australia, they formed a partnership (under the name Morden Paints) and were granted distribution rights for Australia by special paints manufacturers in Italy and Israel.

They created a business plan for Australia under which Morden Paints staff would apply special paints to prestige projects and market special paint finishes to the building trade in that country. In 1999-2000 Morden Paints would win several awards in Australia and become recognised as a leading special paint company.

In 1999 Bodenstein undertook a two week business trip to Sydney, Australia and in 2000 he followed up with a two month visit to that city.

Contents
1. General
2. MPSA Pty Ltd
3. Sydney 2000

1. General

I am an entrepreneur with expertise and experience in the building and food trades. I met my wife in 1984 and we began a close relationship in 1987 when we managed together a pub in our university campus. 

In 1988 I graduated from Ben-Gurion University with a degree in Economics and Management. My wife is an optical technician by profession but her expertise is in marketing and managing small business.

In 1990 we travelled to Canada and the U.S. where my brother lives. In 1991 my wife and I studied Entrepreneurship and Start-Up at Tefen College, Israel.

From 1993 to 1995 I worked as a manager at Pioneer Concrete Israel and my wife worked in the hospitality industry as a restaurant manager. 

In 1995 I became general manager and my partner joined me as marketing and administration manager of Dovlar Material Systems. The company specializes in supplying the building trade with special paint finishes and acoustic solutions being the official representative in Israel of six international companies.

By 1999 we had secured and completed some of the biggest and most lucrative special finishes and acoustic projects in Israel.

In 1996 I met Mr Evos Primost and over the next two years we shared a few small business ventures. I supplied him with special coating materials imported from the US and he shared his painting and materials knowledge with me.

Evos is an artist with a unique talent in design, materials and colours as well as qualifications as a draughtsman.

He holds a British passport and he practiced his skills in Israel, Italy, the United Kingdom and Australia becoming an expert in special paint finishes. Evos is four years younger then me and he and his Italian born wife Emanuella had two young daughters at the time.     

In March 1998 it became clear to us that Sydney, Australia offered the best opportunities for our combined expertise. It took us five months to finalize a concept and business plan and by August 1998 we created a 50/50 partnership.

We met with leading special paint manufacturers in Italy, England and Israel and we were subsequently granted the distribution rights in Australia by the Italian company, Spatula Stucchi and the Israeli company, Nadir.

2. MPSA Pty Ltd

Morden Paint was to be a marketing platform for special paint finishes and the main objectives of the business plan were:  

a. Apply special finishes in prestige projects by Morden staff.
b. Sell and distribute imported paint finishes to trades people.
c. Provide training to trades people of new techniques of Morden paint finishes.  

In 1999-2000 Morden Paint completed several prestigious projects such as the lobby and restaurant of the Park Hyatt Hotel at the Rocks and it had become recognized as a leading special paint company by designers, architects and the painting trade.    

In 2000 Morden Paint had completed the Ledgerwood Residence Project that won the Master Painters’ Association Award for Excellence in Decorative Finishes.  

In 21 June 1999 I came to Sydney for the first time for a two-week visit and stayed in a hotel in Mortlake Street, Concord near the company premises.

3. Sydney 2000

Paris – Italy

During that visit Morden Paint took part in Inter-Build, the annual building exhibition at Darling Harbor Exhibition Centre in the period 23 March 2000 – 19 May 2000. I returned to Sydney for a second time for a period of two months.

On my departure at Sydney Airport, I knelled to the terminal floor and gave it a kiss*.